| Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First | 
| Author: Michael Tasner
Publisher: FT Press
Category: eBooks
This item is no longer available
Rating:  27 reviews
Sales Rank: 17,941
Format: Kindle Book
Media: Kindle Edition
Edition: 1
Pages: 256
Number Of Items: 1
Dewey Decimal Number: 658.872
ASIN: B003MZ0XNO
Publication Date: June 10, 2010
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Product Description
With the explosion in Web, mobile, and social media marketing channels, you have an extraordinary array of new marketing options to choose from. Which ones work? How do you make them work--without wasting a fortune on trial and error? Get this book, that’s how! Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution. You’ll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months. Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits! - Capitalizing on the new “content marketing”
The megashift from blogging to microblogging--and what it means to you - A world run by smartphones: iPhones, BlackBerrys, and beyond
Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more - Plurk? UStream? Joost? Tumblr? iGoogle?
Profiting from the sites and tools you may never have heard of - Your Web marketing 360-degree review
Systematically optimizing everything you’re already doing online
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| Customer Reviews:
Showing reviews 1-5 of 27
 For many businesses, Web 3.0 marketing is essential marketing July 27, 2010
Charles Ashbacher (Marion, Iowa United States(cashbacher@yahoo.com))
3 out of 3 found this review helpful
If you have even the slightest knowledge of modern communications, then a list of the capability of the latest generations of handheld devices, including the iPhone, iPad and Blackberry will leave you in awe. Unfortunately, if you are a businessperson and you are not leveraging that capability to improve your business, then you should also be experiencing some terror. The rapid advance of what is often (and somewhat inappropriately) referred to as social media has created enormous opportunities for businesses and organizations to dramatically increase the speed and content of their communication with customers.
Web 3.0 is a broad term used to describe a wide spectrum of communication channels that can be considered the latest iteration. Fortunately, it is not necessary to have been an effective user of Web 2.0 in order to begin the process of implementing Web 3.0. This is not to say that it is easy, just possible.
Tasner does an excellent job in making sure the word "Practical" in the subtitle is an accurate description. Some technical expertise is of course necessary to have a complete understanding, but nothing at the level of the techno-nerd is needed. There are many tools available under the Web 3.0 umbrella and Tasner not only describes them, he also explains how they can be applied in an ultra-modern business model. Making it possible for you to use them.
Many of your competitors are most certainly already using at least some of the applications in the Web 3.0 world. Your choice in this matter is simple, either use them or face the increased likelihood that your organization will be brushed aside. Tasner's advice will help you avoid the ultimate in brush-offs.
A True "Web 3.0" Book With Dozens of Practical Applications July 20, 2010
Damian Konopka (Philly)
5 out of 6 found this review helpful
Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First I just want to thank the Internet Marketer who's email linked me to Michael Tasner's landing page for this Clockwork-Orange-eye-opening read (yes, like toothpicks in the eye--you just have to keep reading...it's that good. No Beethoven, though).
I turned down more pages than not in this quick, well-laid-out-and-organized book that can honestly and absolutely claim to be a Web 3.0 book. So many others are advertised as such but it's the same ol' technology they're talking about. Not here.
I subscribe to and skim through more than 500 daily RSS feeds and thought I knew everything on it's way down the tech pipeline. Difference is, Tasner is a bit of a visionary, but one who uses sound evidence and personal examples to back up his claims.
I definitely recommend reading this book at least twice. The first time through, it's a bit breathtaking (i.e., exciting, not overwhelming) when the author starts discussing hot topics quickly emerging today like microblogging over blogging and his highly informative chapter on the booming mobile industry and how to take advantage of it.
Only a few hours after finishing this book, I had already implemented several of Tasner's strategies that, as of today, two weeks later, have ALL paid off for the minimal time and effort with a) more Twitter & other Social Media site followers, b) my email subscription list has increased %175 on average per week.
I also want to say how personable and helpful the author has been to me, answering emails, offering encouragement, giving out bonuses for pre-ordering, etc.
Michael Tasner, I have learned, is an everyday "Nice Guy" who happens to be a marketing prodigy with a lightning-quick mind, years and years of creative and financial success, and author of the best web marketing book of the year, hands down.
VERY user friendly! July 22, 2010
M. Buehl (Northern Colorado)
2 out of 2 found this review helpful
I'm not completely clueless when it comes to web marketing/social networking/blogging etc. but there was a lot I needed to learn and actually implement.
I LOVE how easy to use this book is! The table of contents is VERY detailed so it's easy to skim over and find exactly what you're looking for. I don't have a lot of extra time to read through fluff and stuff I already know..there is NO fluff in this book, it gets to the point. And as mentioned, the table of contents is super user friendly. You can easily find what you're looking for and skip over what you already know or don't need to.
And, this book shows you EXACTLY how to implement, it's not just a 'what', but really is a 'how'. (so refreshing to see that!) Simple icons are consistent throughout the book including one for "checklist" and "to do".
I was impressed with this very practical, easy to use guide!
A Practical Guide to Web 3.0 July 29, 2010
David Bennett (Ohio, United States)
1 out of 1 found this review helpful
As an owner of a small communications company, and a teacher at a private school, I am aware that technology is not just the future, but the present. I try to keep up with recent tech trends, even if some of my colleagues can barely turn on a computer. I was satisfied that I was finally "getting" Web 2.0, and then Web 3.0 comes along (at least according to Michael Tasner).
What is Web 3.0? Microblogging (Twitter, etc), mobile marketing (phones, blackberries, etc), virtual worlds (Second Life, etc), videos (Youtube, etc), web applications, open source code, and collaboration (Google Apps, Skype, etc). Tasner devotes a chapter to each of these technologies. Other chapters cover the limitations of Web 2.0 and companies successfully embracing Web 3.0. He ends the marketing portion of the book with a section on putting it all together. The book ends with a chapter about giving some of the profits to charity, which is a great way to wrap things up.
Below are my overall impressions of the book.
- While I was familiar the technologies that make up Web 3.0, I realized I only had a surface knowledge of many of them. I hadn't thought of many of the marketing possibilities. Who would have guessed that people actually have concerts and business meetings on Second Life?
- Tasner walks you through the process of utilizing Web 3.0 technologies. He uses a logical approach, providing appropriate websites, resources, tips, and case studies, even if he is sometimes explaining what seems to be painfully obvious material.
- Tasner is thinking ahead. Much of Web 3.0 is untapped. If you follow the instructions in this book, you will embrace the newest trends and technologies, and likely be ahead of the competition (until Web 4.0 comes along!).
- The book highlights ways to electronically meet and share information easily and cheaply. Tasner explains how Web 3.0 allows us to meet over the internet using streaming video, potentially saving businesses thousands in airfare, gasoline, and lodging.
Generally, I liked this book, but there was one major drawback I should note. Maybe I am just familiar enough with technology, but I kept finding myself thinking how obvious a lot of this book is. I am not saying the book is for absolute beginners, but those of us that keep up with technology will already be familiar with much of the content. I especially found the chapter on Twitter to be painfully obvious, but then again, I use Twitter regularly.
Overall, this is a helpful and insightful book that will benefit businesses and non-profits. As we move to Web 3.0, email is out of style, and "tweets" and status updates are where the action is. If your business is barely using email to your advantage, then you may want to consider at least exploring Web 3.0, to increase your profits and communication with customers. This book is a great place to start. I am excited to have the knowledge and tools to embrace Web 3.0.
Introduced Marketing Platforms I Didn't Even Know Existed July 11, 2010
Jane Schneider
3 out of 4 found this review helpful
I just finished reading "Marketing in the Moment" by Michael Tasner and found it to be a helpful guide to Web 3.0 (as well as 2.0). He opens the book with a 360-Degree review of your web platform and marketing efforts. This is the type of transparency that customers will find refreshing, and it will enable you to custom design your products and services. I also like the way the book is structured, in that he introduces a new topic, fully explains it and then closes with a step-by-step "To Do" list to ease implementation. I'm going to start with Mobile Marketing. I will add "Cell Phone Number" to my opt-in box and sign up with a text-messaging company. I agree that it makes sense to get in on this type of marketing now, not only to use it as a marketing tool, but to also establish yourself as an expert in your field. He closes with a SWOT analysis and SMART goals, which I actually did, and it got me thinking about my competition. I'm in start-up mode now, and it's difficult to see beyond the next deadline. This book was full of useful information, easy to read and taught me things I didn't know anything about, like Virtual Reality Worlds. I highly recommend this book to anyone who owns a business (large or small) or is in online marketing.
Showing reviews 1-5 of 27
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